A structured procedure with clearly defined aims is absolutely necessary to success in the digital transformation of a new business model.
Part 5 of 8
Having said that, companies need to decide whether they are going to approach the issue of Smart Services from the point of view of the customer or from that of the product, and whether or not the added value is to be achieved in a solo effort or in cooperation. Not until that has been determined can a decision be made in favour of one of the four Smart Services strategies described here.
The fifth part of this eight-part series has now appeared in German in Issue 9.16 of Smart Tech Magazine.
Overview of all articles (in German)