Modern, target-group-oriented approach inspires both employees and customers of eurodata
The way the eurodata Group presents itself on Facebook & YouTube is modern and innovative. In accordance with the spirit of the times, the company has been offering its social media users up-to-the-minute news about its portfolio and the various different services it provides for years now.
On Facebook, for example, eurodata regularly publishes posts about its various products and services. But the eurodata Facebook page also offers information about publications in the press and the numerous activities of the company and its employees. eurodata’s chairman Dieter Leinen says: “Here, we post pictures of our events and special initiatives by our employees, and we also give our employees, partners and working students a chance to have their say in the social media. We think it’s important for both customers and applicants to be able to get a more personal idea of what we’re like.”
The software manufacturer is also represented on YouTube. First and foremost, the company uses this video channel to publish explanatory video clips or presentations. Here, customers, users and other interested parties can obtain detailed information about the many products available from eurodata.
“For us, it is a matter of course to serve not only the classical specialist media but also the social media with news and information. The future belongs to this kind of communication and information procurement. eurodata has always been innovative and ready to meet the challenges posed by innovations in economy, technology and society. If we hadn’t, we wouldn’t have been as successful on the market as we have been – “for over 50 years,” says Dieter Leinen.